Sam Pepper, Emma Watson & the Importance of Feminism

This week the media has addressed the outrage in response to Sam Pepper’s (British ex Big Brother ‘celebrity’) YouTube video in which he sexually assaulted young women by pinching their rear as a ‘prank’ whilst pretending I wasn't him. His video created a shitstorm of critique from people abhorred by his actions.

Last week Emma Watson made this speech on gender equality at the UN. What a bloody brilliant job she did. Feminism has become a unpopular word, and it shouldn't be.  

As an international relations student Feminism is also a really important in my studies. How are women specifically affected by war? How are women eradicated from the discussion of international relations? Has gender affected the way in which states have reacted to things like war, nuclear weapons, poverty? Throughout my academic endeavors, I've been a great advocate of a branch called ‘critical security studies’ that identifies the need to address such questions that have traditionally been overlooked within traditional International Relations discussion and theory.

As a female interested and actively engaged in such a subject, it is challenging; challenging not in my ability to comprehend the subject (although it is by nature constantly changing and therefore complex), but to be part of a minority that is trying to knock down the traditional walls and boundaries that bind women within  minimal roles within the subject and in its analysis.

Studying such a subject has made me realise just how important Feminism is. It has also made me incredibly wary of just how relevant to every aspect of my life it is. Take my part time job for example, every Saturday morning my job was to put inserts into newspapers before they went on the shelves. Every week I had to endure putting these inserts into the ghastly Daily Star, The Sun and various ‘sports’ (basically porn) newspapers that has full spread images of topless women baring their all mixed in with general news articles. And this wasn't the worst of it. The worst thing about my job was serving customers and parents buying these papers in front of their children. It made a little part of me die inside every week this happened.What great lessons of self-worth young girls must be learning being exposed to such sexism and normalisation of sexist behavior, and the poor boys who grow up to think that it is 'normal' to view women as sexual objects. Every single week I felt degraded as a female, knowing my body was the source of gazing eyes. Believe it or not, this was a part time retail job and this was the single worst thing about it. Not even the rudest of customers came close to how this made me feel. 

There wasn't necessarily a point of this post, but talking about Feminism and gradually breaking down the stereotypes of Feminists being 'man haters' i think it really important. I feel in the past few years Feminism has been increasingly talked about, and as a Feminist myself i want to contribute to this and encourage others to share their stories and ideas. 

So I want to know how has feminism affected you? Did Emma Watson's speech resonate with you?

If you’re interested in finding out more about the campaign to ban page 3 in these sexist newspapers please check out the nomorepage3 website. Also, if you're interested in finding out more about Feminism and how it affects people in their day-to-day lives, please check out Kiersten and Marielle's Feminism posts and link ups.


  1. What a lovely blog post.... enjoyed reading :)

    you have a lovely blog here

    hope to see you other on my blog

    have a nice day


  2. Very interesting post! I've been calling myself a feminist for a few years now, and it's definitely a subject that's close to my heart. I loved Emma Watson's speech. It really showed the importance of feminism, and explained why it's needed. I think it's so important to reach out to as many people as possible, which I think she really managed to do.

    xx Mimmi, Muted Mornings

    1. Thanks Mimmi! Definitely with you on that one, over the past few years i've realised more and more how important feminism is. Emma Watson certainly did a sterling job :)